. .How To Attract Referrals From Arab American Seniors
 احالة العرب الأمريكان المسنين الى خدماتكم
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Reaching
Arab American Seniors

 
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Prominent

Arab Americans

John H. Sununu
White House Chief of Staff under Pres. George Bush, Sr.

Dr. Donna Shalala
appointed by President Clinton and became the nation's longest serving Secretary of Health and Human Services

Victor Atiyeh
was the popular governor of Oregon

John Baldacci Governor of Maine

Paul Orfalea
Founder of Kinko's

Roger Farah
President and chief operating officer of Polo Ralph Lauren


Christa McAuliffe
teacher/astronaut who died aboard the space shuttle Challenger;

 Bobby Rahal
Indy 500 winner
 
Doug Flutie
Heisman Trophy winner and NFL quarterback

Joe and Gavin Maloof own the Sacramento Kings Basketball Team

Kasem Casey  &  Don Bustany; creators of radio's American
Top 40

Candy Lightner
founder  
Mothers Against
Drunk Driving

Jacques Nasser president and chief executive officer of Ford Motor Co.

Helen Thomas
former dean of the White House press corps.

Shakira
born Renee Darwish. Pop star , of Colombian and Lebanese descent, has scored on the U.S. charts and is a multiple Grammy winner.

Tony Shalhoub
now starring in USA Network’s series “Monk,”

Tony Thomas
Founder of
St. Jude’s Children’s Research Hospital

Marlo Thomas
Tony's daughter
The first actress ever to play a single, independent young woman in the TV series, “That Girl.” She currently appears on TV’s “Friends” as Rachel’s mother.

Edward Masry
and Erin Brockovich filed a direct action lawsuit against Pacific Gas and Electric for polluting the drinking water of Hinkley, CA. The result was winning the largest case $333 million in damages.
Julia Roberts starred in the blockbuster movie about this case.



Roster
Arab American
Professionals

Arab American Institute

More Info1

More Info2


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Arab American Seniors:
Seniors are a key population of the Arab American community. So all seniors programs, products and services, are of high interest to the Arab American community. Also, according to US Census Bureau, in 2000, total Arab Americans were 1.2 million, up from 610,000 in 1980 and 860,000 in 1990.
However, many Arab Americans were not registered by the Census Bureau. So, estimates of Arab Americans living in the United States are about 3 million.  Also, the Arab American Seniors represent about 10% of total Arab Americans in the US. Today, in the US, there are about  $300,000 Arab American Seniors.

Myths And Facts About Arab Americans

1

Myth

All Arab Americans are muslims.
 

Fact

Not true! They are Christians, Jews & Muslims

2

Myth

Majority of Arab Americans are muslims.
 

Fact

Not true! The majority are Christians.

3

Myth

Arab Americans have been in the US only for a few years.
 

Fact

Not true! Arab Americans started their immigration to the US in 1875. More info

4

Myth

Most Arab Americans are poor.
 

Fact

Not true! According to US Dept. Census, Arab Americans generate above average income. Also, typically they are home owners with strong ties to their communities.

5

Myth

Most Arab Americans are not educated and hired to perform labor jobs.
 

Fact

Not true! Most Arab Americans are college educated with a large percentage have post college education, M.S., Ph.D., M.D. See "Prominent Arab Americans"
Also, Arab Americans hold management as well as technical positions. Many of them are self employed who support their communities through open jobs & donations.

6

Myth

Arabic language is rarely spoken among Arab Americans.
 

Fact

Not true! Arabic language is regularly spoken by Arab Americans, especially seniors. In fact, American organizations recognize that by including Arabic language at their web sites.  See: Henry Ford Medical Center, DETROIT District Dental Society

Reaching Arab American Seniors: 1
In order to reach Arab American seniors, it is imperative to establish ties within the Arab community and to reach it through listed services. Among those services is establishing "Community Reps". Those reps become your channel for future referrals.

1. Features of Community Reps
:

  • Community reps will promote your products and services FREE of charge. In essence this is a FREE COMMUNITY sales force.

  • Community reps are professionals who have a base of clients about 400 - 600 clients/each.

  • Community reps will receive FREE web sites from the sponsor. The sponsored web sites are designed by our company, DMS.

  • A nominal fee ($95) for building & hosting the sponsored web site is paid by the sponsoring agent or company.

  • The sponsored web site will include an Index which list other Arab American professionals (community reps) in the network. In fact, the Index is very important to provide FREE promotion to listed reps, all year long.

  • As community reps promote their web sites to their base of clients, the sponsor is promoted along with it, all year long.

  • Community reps usually are self employed or paid by commission and they already have skills in customer service, patient care, sales and marketing. So there is no need to provide them with training.

  • The sponsored web sites will have a special section (template) reserved for the sponsor which may be used to provide health education material related to its products.

  • The template function as a portal to promote other sponsor's products and to place announcements at no charge. As shown in the samples below, the sponsor is "Pearl Dental Care" which appear at all sponsored web sites.

  • Sponsorship Form


2. Advertisement at Arab American Seniors' Web Site :
     Front Page Advertisement:
     Free Web Site For Advertisers
     Fee: $195/yr.
      In addition to advertising service, above fee include building and hosting a web site  up to
       250 words of text plus 3 pictures
. Sample
     Advertisement Form

3. DMS will develop on line, educational material related to your company's products or services, prepared in Arabic language. Here are a few samples:


n About Doctors Marketing Service (DMS):
DMS have been in business for 20 years, own and manage 29 directories and 36 web sites. Also, Consultants Institute (CI) is a DMS subsidiary and Arabic is our native language. For more details, please see:

v Main Index: 29 Directories and 36 web sites.
v Information About DMS
v Client Recommendations:
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